3 Phases Of Search Engine Marketing
95% of people search for businesses on the Internet…
Can You Be Found?
When it comes to getting your business found in the major search engines like Google, Yahoo and Bing there are 3 main phases you should be focusing on.
Phase 1: Google+ Local & Maps
When a local search is done the results that you get back most often have some sort of map listing associated with them. And in the case of Google the results you get back are dominated by Google+ Local listings that take up a good 30% to 40% of the page.
Which means if your business is not showing up for your best keyword phrases you’re missing out on a great deal of clicks and traffic to your website. Since most people are drawn to the maps and listings on the top of the page it’s more important then ever to make sure your business is showing up on top.
We have extensive knowledge and experience with optimizing for local listing and maps.
Call us today at 512-547-2137 for a FREE consultation
Phase 2: Organic Search
You might be wondering what the heck is “organic” search (also referred to as natural search). And no, it’s doesn’t have anything to do with healthy food!
It actually refers to the search engine results you get when you do a search. And specifically it refers to the non-paid search engine results. So that’s what the term “organic” or “natural” search engine results means.
A picture should clear this up. Take a look below…
So what does this mean to you, the business owner?
It means the organic search results are another place you can get great exposure for your business, if your business shows up. Most people don’t look past the first page of the search results which mean you really need to be on page one to get the results you want.
We have the experience and knowledge to get you on page one of the big 3 search engines. (Google, Yahoo & Bing).
Call us today at 512-547-2137 for a FREE consultation and keyword analysis
Phase 3: Pay Per Click Campaigns
This is hands down the fastest way to get your business on page 1 of Google!
You will be able to generate fast results because you are running a paid ad campaign on Google, Yahoo or Bing and your ads will get seen instantly.
Google Adwords is by far the most popular pay per click (PPC) platform because its search engine gets the most traffic. Whether you’re running PPC ads on Google, Yahoo or Bing the concept is the same. You run ads that target your keywords and send people to your website or landing page when they click on them.
Here’s an example of what Google Adwords look like:
Managing a pay per click (PPC) campaign can be complicated and time consuming, so it pays to know what you’re doing. We understand all the key components of running a successful pay per click ad campaign.
In fact, we can usually save you at least 10% to 50% (sometimes more) than if you ran the campaign yourself! When we run your campaign not only will you save money and get a better ROI, you will also save yourself a lot of time, which will allow you to dedicate to running your business.
Call today at 512-547-2137 for a Free PPC consultation
Are you planning to succeed, or fail?
I’m sure you’ve heard the saying… “without a plan you’re planning to fail”.
When it comes to your online presence don’t let that happen. The Internet isn’t going anywhere and ignoring it can be a huge, huge mistake that can literally be the difference between success and failure for many.
There’s no reason to tackle this all by yourself. In fact, it’s probably a bad idea.
When you create a dynamic, well thought out marketing plan that incorporates all 3 phases of search engine marketing you have the foundation for long-lasting results and success.
Most businesses never take the time to make this a priority in their business and end up suffering. Don’t be another statistic… let’s talk, we’re here to help.